Why I Went All-In on Graphic Recording (and never looked back)

There comes a moment in every creative career when you realise you can either keep playing it safe — or go all in. For me, that moment was when I discovered the true power of graphic recording.

I’m Jimmy Patch, founder of Patch Creative Co., and what started as an interest in visual thinking quickly became a calling. I saw firsthand how graphic recording could transform complex conversations into shared understanding — especially in corporate and government environments where clarity is everything.

The Problem with Traditional Meetings

Across Brisbane, Sydney, Melbourne and Australia wide, I sat in meetings filled with brilliant ideas that disappeared the moment the meeting ended. Slide decks were forgotten. Notes were buried. Momentum was lost.

That’s where graphic notetaking changed everything.

Visual Thinking Creates Alignment

As an event illustrator, I realised that when ideas are made visual, people engage differently. Senior leaders, stakeholders, and teams can literally see how ideas connect. This is especially powerful for journey mapping, strategic planning, and change initiatives.

Why Patch Creative Co. Exists

Going all in on graphic recording wasn’t just a creative choice — it was a strategic one. Patch Creative Co. was built to help event managers, organisations, and leadership teams across Queensland, Victoria, and New South Wales turn conversations into clarity.

Graphic recording isn’t decoration.
It’s event design with impact.