The Finders Keepers 

Founded over a decade ago, The Finders Keepers is committed to community, conscious shopping and mindful making. Focusing on highlighting the work of independent makers and designers Australia-wide, The Finders Keepers hosts six annual events that combine art, food, music and community spirit and is supported by over 1200 sellers and attended by hundreds of thousands of conscious consumers. 

The Finders Keepers engaged Patch Creative during 2020 to assist with an infographic-style illustration that communicated and revealed the results from their COVID-19 Impact Survey results, that looked at the drastic impacts that the pandemic had on their industry in 2020. Infographics are extremely useful to communicate more complicated data and terminology in a way that is easy to comprehend and digest.

We set to work by using hand drawn digital illustration to create a treatment that established the essence and framework for the project. We considered colour palettes, character style, fonts and lettering and ensured that these represented the Finders Keepers brand and style. We drew inspiration from 1950’s style characters whilst working with their colour palette and using small variants where needed. Next, we worked to visually represent the information and data results in a simplified, understandable and engaging manner. The final result was a powerful infographic that communicated complex numerical results of the impact of COVID-19 on the client’s industry in a quick, simplified and effective way.