Leigh Surveyors

Leigh Surveyors is a reputable surveying business based in Brisbane and South East Queensland. They have worked on a number of large projects including the Bruce Highway, Pacific Motorway and Gold Coast Highway, just to name a few. We were approached by this client in mid-2020 during an important time of growth and development for their organisation as they were preparing to introduce overseas advanced surveying technology into their ways of working. 

Leigh Surveyors had recognised that they had outgrown their current branding, and that it was time for some change that represented their vast growth, success as well as the newly introduced technology. They expressed that they felt as though their current branding was a bit plain and typical of other surveying businesses. The brief that they provided was that they were wanting to stand out from the crowd, whilst still maintaining a professional image. “Mission accepted”, we said! 

We began by creating some initial logo concepts to put forward to the client to ensure we had the right direction in mind. These were then developed further into a variety of logo options for the client to choose from. The inspiration for the logo was drawn from the topographical land maps from an above point-of-view which captured six levels of elevation; rails, sky, water, roads, structures and land. The typography chosen was a visual representation of the professionalism and modern technology that Leigh Surveyors provide to the industry in which they operate. We created a Branding Guidelines document for Leigh Surveyors to utilise and refer to, which included elements such as the logo, variation and usage, fonts and typography, primary and secondary colour palette as well as flourishes and mock ups. 

The second element of this project was three vector-style illustrations to be used as assets in places such as their website, social media channels and internal documents. When creating these illustrations, we chose to highlight some of their key projects and achievements in a sophisticated and modern way whilst ensuring these could easily be recognised as their brand and style. 

The final products were well received by Leigh Surveyors and provided a fresh look and feel that is reflective of where their business sits today, whilst still being visually connected to their previous brand identity.