MINGARY

Formerly known as Sunshine Hospice, Mingary Care is a not-for-profit charity that provides the highest standard of palliative care for people who are passing away on the Sunshine Coast and also offers compassionate support for their carers, partners, families and loved ones. 

In early 2020, Patch Creative were approached by a Sunshine Coast-based boutique marketing agency by the name of Macneil & Co., who asked us to collaborate with them to provide our creative direction and expertise to assist in the transition of Sunshine Hospice to a new business name, which later became Mingary Care. 

When we first met with this client, they briefed us that their reason for wanting to change their business name was due to the fact that the word “hospice” often has negative connotations relating to it. They wanted those that they provide palliative care to to associate their organisation as being warm, positive and supportive - rather than somewhere that people go to die. Whilst they were wanting a new business name and direction, the client also noted the importance of still being recognisable and connected to Sunshine Hospice. They had worked hard to establish a reputation and loyal market through their many op shops around the Sunshine Coast, and didn’t want this to go astray. 

We achieved the client brief through working alongside the client to create a name and brand that communicates compassion, care and support to their target audience. The Mingary Care logo flourish represents the connectivity of the Sunshine Coast community through the many dots. The font chosen represents modernity and sophistication and can also be connected to the previous font used in the Sunshine Hospice logo. The colours can also be connected to Sunshine Hospice, with a slight difference to represent the new direction Mingary Care is headed in. 

In collaboration with Macneil & Co.