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Illustration, Animation, Graphic Recording, Graphic Design and Creative Services
 

Queensland AI HUB

 The Queensland AI Hub commissioned us to create a unique and engaging website that represents artificial intelligence (AI) as something that is advantageous and beneficial to our lives, as opposed to something that we should be sceptical of. AI often has a standard message and set visual identity that the Queensland AI Hub wanted to challenge, so it was important that the website was different and gave off a human identity. So, with the Queensland AI Hub’s vision and #BelieveInAI hashtag in mind, we worked to design a desktop and mobile-friendly website with a range of bespoke animated and illustrated assets that engage and inform visitors, inspiring them to not just re-think, but actively embrace human-centred technologies. To believe in the power of AI and, importantly, the humans behind it. Visit QLD AI Hub Website here.

Photography by Compadre Picture Co.

 
 

TESTIMONIAL

Artificial Intelligence (AI) has an image problem. Many people don’t understand what it is and are even fearful of the concept and yet we use AI regularly in our everyday lives. The challenge Patch Creative addressed for the newly formed Queensland AI Hub was how to address these misconceptions and demonstrate the amazing benefits that AI technology can deliver. Importantly, Patch Creative used visualisation to show the ‘humans behind AI’ and how AI can augment human potential. Jimmy Patch and his team met and surpassed a challenging brief to authentically address how communities:

- Perceive, talk about and interact with AI;
- Come to understand the benefits and potential risks of AI; and
- Are represented in the development of these transformative technologies.

— DR SUE KEAY, QUEENSLAND AI HUB CEO

 
 
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